Wednesday 20 November 2013

Proposal for my DVD Sleeve

 Working Title

The working title of my film is Assassins Creed The Last Decedent and this will also be my final title for my DVD sleeve and it is different on a DVD sleeve because there are 3 different places to put the title on the front back and on the spine of the cover.

Format and Medium 

This DVD sleeve will be used on DVDs and also it will be used on billboards outside shops also can be used on buses showing the final cover for my DVD sleeve.


Sector

Film and marketing is to attract people to see the film and get people excited before the film is due to come out. They do this by making teaser posters to attract people to see the film and also make a teaser poster of the main character on the poster and like a little slogan on there as well. They will also do this with a little teaser trailer or advert on television to get people hooked on the idea of this film. Then a week before the poster is due out they will create a the final poster and advertisement for a week before the film is due to come out and show some parts in the film. Then when the film has been released in cinemas and gone out of cinemas they will release the final DVD Sleeve for the film and the date of where it will be released and then they will use this as a marketing tool so they will get people excited for the film to come out and then people will go out and buy it that is why they are used as a marketing tool.


Genre

My DVD sleeves genre will be is a mixture of genres and doesn't have a set Genre it has a bit of everything it has action, it is a thriller as well and is historical because Assassins Creed is based on real historical events so it will be a bit of everything.

Intended Audience

The intended audience for my DVD sleeve would be ages 16-40 because there is a lot of action and drama in there and for the older people who would watch this that it is based on historical events which they may find interesting. This is different because it is used as a marketing tool to sell the DVD.

Summary of Content

The Story line for my DVD sleeve is that Ezio the main character is the last of al the Assassins and he has to find out what happened to them and fight on his own.


Summary of Style

The DVD sleeve will look like as follows me on the front of the cover it will be similar to the poster that I have made and it will have a blurb on the back and will have the title on the side of it and a dark background for the back of it. DVD sleeves are used as a marketing tool to sell them to you and that is why they put more detail into a DVD sleeve rather then a Poster. 

Legal and ethical considerations

The main things that i will need to take into account are the age restrictions and copyright this is because i cant make the film a 12 it will have to be 18 because if all the fighting and all the swearing that would be used. Also copyright it is illegal to copy something that has already been made and i will have to make mine different so it will not be copying something that has been made or in the process of being made.

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