DVD Sleeve

This is my completed version for my DVD Sleeve. What i did whilst creating this is I Analysed some other Assassins Creed game covers to get some ideas from I also looked at some other DVD covers such as the Avatar and This is the end. I have used the same background for the DVD Sleeve because it is going to be similar to my DVD poster and i am going to explain how I have made my DVD Sleeve . What I did when I added the Assassins creed symbol into the jumper is I clicked onto the layer and scrolled down to Multiply so it would look like it it attached to his jumper. When i was putting the PEGI 18 symbols in there and the Warner Bros sign in there I dragged the image off google images opened it into photoshop and used the magic wand tool to get rid of the white background and dragged the image into the DVD Sleeve and used Command shift to make the image smaller. 

I did the same process when I was putting in the image of the main character using the magic wand to get rid of the green screen and drag the image into the background and made the image to the size I wanted it to be. 

I got the idea of putting the Daily Mail Review on there because if people was to see the film they would like to see a review on the film to maybe see what other people think of the film that is why I added the Daily Mail 5 Stars review on there. 

I put a gradient fill in the back of the Assassins Creed The Last Descendent so I could make the title more eye catching and make the title brighter at the top.

What I did with the text is on the spine on the cover is just wrote the text in the middle of the page and rotated the text and changed the font size so it would fit on the side. 

I made the boxes by just making a square and then taking the text out for a minute then I positioned the squares and then put all of the text back again.

When I was making the blurb on the cover all i did was got to the text tool and write what I wanted to be there made the text smaller and positioned the text where I wanted the text to go and i did the same for my slogan apart from I made the text bigger. 

Proposal for my DVD Sleeve

 Working Title

The working title of my film is Assassins Creed The Last Decedent and this will also be my final title for my DVD sleeve and it is different on a DVD sleeve because there are 3 different places to put the title on the front back and on the spine of the cover.

Format and Medium 

This DVD sleeve will be used on DVDs and also it will be used on billboards outside shops also can be used on buses showing the final cover for my DVD sleeve.


Sector

Film and marketing is to attract people to see the film and get people excited before the film is due to come out. They do this by making teaser posters to attract people to see the film and also make a teaser poster of the main character on the poster and like a little slogan on there as well. They will also do this with a little teaser trailer or advert on television to get people hooked on the idea of this film. Then a week before the poster is due out they will create a the final poster and advertisement for a week before the film is due to come out and show some parts in the film. Then when the film has been released in cinemas and gone out of cinemas they will release the final DVD Sleeve for the film and the date of where it will be released and then they will use this as a marketing tool so they will get people excited for the film to come out and then people will go out and buy it that is why they are used as a marketing tool.


Genre

My DVD sleeves genre will be is a mixture of genres and doesn't have a set Genre it has a bit of everything it has action, it is a thriller as well and is historical because Assassins Creed is based on real historical events so it will be a bit of everything.

Intended Audience

The intended audience for my DVD sleeve would be ages 16-40 because there is a lot of action and drama in there and for the older people who would watch this that it is based on historical events which they may find interesting. This is different because it is used as a marketing tool to sell the DVD.

Summary of Content

The Story line for my DVD sleeve is that Ezio the main character is the last of al the Assassins and he has to find out what happened to them and fight on his own.


Summary of Style

The DVD sleeve will look like as follows me on the front of the cover it will be similar to the poster that I have made and it will have a blurb on the back and will have the title on the side of it and a dark background for the back of it. DVD sleeves are used as a marketing tool to sell them to you and that is why they put more detail into a DVD sleeve rather then a Poster. 

Legal and ethical considerations

The main things that i will need to take into account are the age restrictions and copyright this is because i cant make the film a 12 it will have to be 18 because if all the fighting and all the swearing that would be used. Also copyright it is illegal to copy something that has already been made and i will have to make mine different so it will not be copying something that has been made or in the process of being made.

DVD Sleeve ideas

DVD sleeves have a purpose a audience a content and a reception. The intended audience of the avatar film is aimed at a certain age of 12. This DVD sleeve is to promote the film avatar to people to enable people top go out and buy the DVD Avatar this was also used to promote the film at the cinema when this film came out in the cinema 3 years ago. Another purpose of this DVD sleeve is to show the film to people and make them buy the film so this can also be used as a marketing tool.   

The audience of this DVD sleeve is mainly about the age of the film and is it appropriate for that age group. On every DVD sleeve there is a BBFC rating such as is it at the age rating of 12 or 15 so this means the film is only appropriate for this age of people. There will also be a genre for the film such as Horror, Action or ScFi. 

The content of the DVD sleeve is different because there will be a blurb on the back of the DVD sleeve  which gives you a overview on the film and what the film is about and the blurb will give some clues on what is going to happen in the film. Also on the Content of the DVD sleeve there will be the names of the actors in the film normally the actors name will be at the top in bold writing and the directors names will be in the credits will be at the end. 

With a DVD sleeve there will be a Reception such as where the film is going to be sold such as which supermarket it is going to be sold at such as Tesco, Asda, Morrisions or it can be sold at Rental stores such as Blockbuster or CEX. Also the film will be sold at the cinema where you go and pay to watch the movie before it gets released on DVD 3 months later. The different features on a poster is that there is more images on the page to advertise the film. There are normally ratings from papers saying if the film is good and is it worth watching the film or not. 

On a DVD sleeve there is a blurb on the back which gives you an overview on the film where as on a poster there isn't on a poster there is just an image and a title and just the actors names who are in the film. Another difference between the a poster and a DVD sleeve is that you can put more onto it such as images you can have them on the front on the back and you can put more onto the picture also you can have a double background you can have one on the front of the cover and you can have one on the back thats different where as on a poster it has one background.  

DVD Sleeves Purpose, Audience, Content, Reception

DVD Sleeves

Purpose :  The purpose of a DVD sleeve is to promote the film and it is used as a marketing tool to sell the film in shops such as Supermarkets, DVD stores. Another purpose of DVD sleeves is to show the film film for people who have not seen the film. l


Audience : The audience of a DVD sleeve is mainly about the age of the film and the target audience of the certain film. On the DVD sleeve it will have an age rating on it also there will be a BBFC rating on there this will be on every DVD sleeve. Also there will be a certain Gender that the film will be aimed at such as Male or Female. Also there will be the certain genre of the film such as Horror, Action, Comedy.



Content : The content in a DVD sleeve is different because there will be a blurb which is a couple of paragraphs on the back of the DVD explaining what the film is all about. On the DVD sleeve it explains what directors have made the film or who is in the film which actor is in the film such as Will Ferrel you wouldn't expect it to be nothing more than a comedy. Another thing that will be on the DVD  Sleeve is who has made the film such as DreamWorks, Warner Bros, Paramount Pictures.



Reception : With DVD Sleeves there is a Reception such as where will the film be sold will it be sold in Supermarkets such as Asda, Tesco Morrison's or will it be sold in rental stores such as Blockbuster or Cex. Films can also be sold online on Amazon or Play.com and Netflix. Films can also be sold at the cinema where you pay to go and watch the fi;m before the film goes out on DVD.